BLOG / NEWS RELEASES
CareerBeacon Announces the Acquisition of Ruutly
This acquisition enables companies to highlight their employer brand effortlessly where it matters most: the job posting.
Moncton, NB. — CareerBeacon, the leading online recruitment and talent acquisition site in Atlantic Canada, announced today its acquisition of the employer branding platform, Ruutly.
Without extra work by recruiters, Ruutly automatically transforms static text job postings into interactive, delightful candidate experiences whenever a new job is added to a company’s ATS. It has been helping big brands such as Indigo, Haleon, GSK, Siemens, and Coachhub bring their job postings to life.
At any given time, Ruutly makes a distinct impression by powering 13,000+ job postings and 4000+ social share images and is currently active in 35+ countries and 12+ languages. Ruutly’s visual job posting transformations have improved its clients’ quarterly job posting view rates by up to 54% and apply click rates by as much as 152%. CareerBeacon’s acquisition of Ruutly’s technology and hire of the company’s Founder and CEO, Ryan Porter, is its investment in continuing to enlighten recruitment with visual, contextualized job postings that are proven to make better connections with job seekers.
“It was obvious when we met Ryan that he shared our passion for improving the candidate experience in a way that not many others in our industry did. Ryan built a great company with Ruutly that aligns with the goals of CareerBeacon, so we’re excited to see the impact this acquisition will have for our customers and job seekers,” said Yves Boudreau, CEO of CareerBeacon. “Additionally, Ryan will lead CareerBeacon’s development team as Head of Product, so his innovative mindset and commitment to improving the candidate experience will be instrumental to implementing further product enhancements to CareerBeacon.”
“Ruutly was built to give employers a scalable way to visually tell their employer brand story in their job postings. This acquisition by CareerBeacon gives Ruutly the ability to do that on a new level. Yves, Benoit, and the team have built some incredible products, and I’m thrilled to join their team and continue working on transforming the way employers show up in their candidate experience,” said Ryan Porter, CEO and Founder of Ruutly.
About CareerBeacon
CareerBeacon is one of Canada’s leading recruitment and talent acquisition sites dedicated to supporting employers in finding and managing fresh new talent and helping job seekers find great career opportunities. For more information, please visit careerbeacon.com.
About Ruutly
Ruutly is an employer branding platform for talent acquisition and recruitment teams looking to align their job postings with the consumer expectations of candidates. Ruutly empowers employers to create meaningful candidate experiences in every one of their job postings. For more information, please visit ruutly.com.
Alongside raises $8 Million CAD to create an experience job seekers deserve
Funding led by 500 Global with follow-on from NBIF will help Alongside equip job seekers with the tools to reach the career destinations of their dreams.
MONCTON, NB – Alongside, an HR tech startup that helps create a more human connection between employers and job seekers, raised $8 Million CAD in growth financing. The round was led by San Francisco-based venture capital firm 500 Global with participation from previous investors, including New Brunswick Innovation Foundation (NBIF), as well as capital financing from TD Bank Group.
The funding comes as the global HR tech market continues to grow and as opportunities arise to create better experiences for job seekers. Alongside firmly believes that job seekers deserve a better experience and that in order for a truly great hire to be made, the person applying must be empowered with the tools, support, and guidance to land the job. Over the next 12 months, Alongside will be continuing to grow its position as an industry leader that removes the barriers for job seekers and supports businesses in making the right hire.
Part of the funding was used to strategically acquire one of Canada’s leading job boards, CareerBeacon. Now, the Alongside team is using the funding to modernize, differentiate, and innovate its product to guide and support job seekers through every step of their career journey. This includes finding their first job, levelling up their career, and creating a career path they are excited about.
“Our team at Alongside has always been passionate about helping job seekers connect to meaningful work. Job boards have been one area where the experience does not live up to job seeker expectations, which is why we decided to acquire CareerBeacon as an initial step towards our bolder vision. That vision is to revisit and rethink every aspect of the job seeker journey and make sure that we are doing everything in our power to improve the experience for job seekers in their quest to find life-changing career opportunities. Part of this vision also means guiding employers in attracting, hiring, and onboarding the people who will transform their organizations, ” said Yves Boudreau, CEO and Co-founder of Alongside. “This funding will help us continue to make our vision a reality.”
“We’re excited to be part of Alongside’s journey as it helps connect companies with job seekers,” said Tim Chae, Managing Partner at 500 Global. “In the current environment, where companies are focused on attracting and retaining top talent, and workers are looking to advance their careers, we see a growing opportunity for technology-enabled services to improve the job-seeking and recruiting process. We believe Alongside is well-positioned to establish itself as a leader in this space, and we look forward to partnering with Alongside’s impressive management team, led by Yves.”
“It’s inspiring to see one of our long-standing portfolio companies make such a bold strategic acquisition,” said Ray Fitzpatrick, Director of Investments at NBIF. “Yves and Benoit are resilient and visionary entrepreneurs who stay focused on their mission to change the dynamics of the HR tech industry. Usually, our start-ups are the ones that get acquired and not the other way around. Alongside has shown there is more than one way to obtain growth in the NB Tech sector, which may be paving the way for future start-ups looking to go down this path.”
Additional investors in the round include Sparkland Capital, Gerry Pond, Bob Justason, LongShot Capital, Leslie MaGee, Jim English, and Mike Tilley.
About Alongside
Founded in 2014, Alongside is a Moncton-based human resources technology (HR Tech) company working to create a more humanized hiring experience by providing employers and job seekers with detailed insights, sophisticated communication tools, and easy-to-use job posting distribution. For more information, please visit future.alongside.com.
Alongside acquires CareerBeacon
HR Tech startup acquires Atlantic Canada's leading recruiting site to equip employers and job seekers with better tools for success.
December 15, 2021 (Moncton, NB.) — Alongside, a human resource technology company designed to help employers become more successful in their hiring efforts, announced today the acquisition of CareerBeacon, Atlantic Canada’s leading job board and online recruitment solutions provider. This strategic move will allow for future growth and will help support a stronger connection between employers and job seekers.
With this acquisition, the CareerBeacon brand will be fully maintained, and the majority of CareerBeacon’s employees will be a part of the transition.
“Our relationship with CareerBeacon first began in 2014, when employers using Alongside’s platform were able to post their jobs directly to CareerBeacon. Then in 2017, we entered a strategic partnership to revamp CareerBeacon’s brand and manage the platform,” said Yves Boudreau, Co-founder and CEO of Alongside. “We’re grateful for having had the opportunity to partner and work closely with CareerBeacon over the past few years. Today, I am beyond thrilled that we are in a position to acquire CareerBeacon, for which we have big plans such as enhancing its offering and breadth of tools available to assist employers in their recruiting efforts and to help job seekers find their next great career opportunity. ”
With more than 2,000 active customers and an average of 5,800 jobs posted monthly in 2021, CareerBeacon provides a customer-focused approach, bringing value to job seekers and offering prompt support to employers as they find and manage new talent. This approach will be maintained and further enhanced with this acquisition, as both companies largely complement each other in purpose and mission, each dedicated to connecting employers with talented people to help make organizations and individuals more successful.
About Alongside
Founded in 2014, Alongside is a Moncton-based human resources technology (HR Tech) company working to help employers become more successful in their hiring efforts by providing them with detailed insights, sophisticated candidate communication tools, and easy-to-use job posting distribution. For more information, please visit alongside.com.
About CareerBeacon